Why Merch?

I have big aspirations—noble ones, even. So, should someone like me really be selling t-shirts and hats? The truth is, I will probably need the money. If e-Lifeline succeeds, I fully expect Big Tech to come after me with lawsuits and other obstacles. The Kings and Queens don’t like being challenged.

But the merch isn’t just about cash to survive—it’s part of the strategy. Can someone copy my tech? Absolutely, and if I’m successful, they’ll move fast. My best and only defense earning customer loyalty. I stand for something. I believe in Gen P, and I created e-Lifeline to help people. In the wrong hands, it could be misused in ways I can’t ignore.

Gen P is my way of building a moat to protect my work. I’m here to serve Gen P, and in return, I hope Gen P will stand with me. What better endorsement of our mission than people proudly wearing clothes or gear that promote our cause?

For those who want to DIY it, our logos are available as free SVGs and PNGs, so you can easily create your own merch with tools like Cricut. The store exists for those who prefer a ready-made option.

At the end of the day, I’m proud of what Gen P stands for and what it says about me. I hope others will feel the same—and share it with the world.